The town is known to be progressive and innovative, particularly in its environmental projects. Furthermore, its proximity to 400 series highways, sprawling parks and trails, and affordable housing make Newmarket an ideal location for young families and professionals. Newmarket also offers numerous amenities, such as premium health care facilities (Southlake Regional Health Centre), upscale shopping and retail (Upper Canada Mall and unique shops around Town), and advanced transit networks (vivaNext rapid transit system). Residents and tourists can also enjoy extensive recreation and culture programs, public art initiatives, and heritage and history preservation projects (including our Historic Downtown Main Street and the Elman W. Campbell Museum).